The Wash Day Event

Heat & Humidity Gel

2600

Perfect For All Curls Types.

Definition Medium Hold Frizz Control

• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

A bottle of Advanced Climate Control® Defrizzing Conditioner. It has a pink label on a white bottle.

Best Seller

Defrizzing Conditioner

2400

Perfect For All Curls Types.

Condition Hydration Frizz Control

Description:
Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts Encourages curl definition by smoothing frizz and locking out humidity Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum...

Ouidad hair product spray bottle on a black background

Curl Miracle Treatment

2800

Perfect For All Curls Types.

Shine Heat Protection Frizz Control

Description:
Long-lasting frizz control for waves, curls, and coils is here with Advanced Climate Control® Curl Miracle Treatment, an anti-frizz treatment that's clinically proven to lasts up to 3 shampoos*. It's your go-to for frizz-free, glass curls that lasts for days--no heat required. Formulated with our botanical-based Glass Curl Complex,...

Best Seller

Defrizzing Conditioner

2400

Perfect For All Curls Types.

Condition Hydration Frizz Control

Ouidad Moisture Lock conditioner bottle on a black background

Best Seller

Moisture Lock®

Leave-In Conditioner

2600

Perfect For All Curls Types.

Prime Hydration Moisture

Our best-selling Moisture Lock® Leave-In Conditioner boosts hydration to encourage curl formation, adds slip for detangling, and primes hair for styling. The breathable formula works by sealing nourishment and hydration into each strand to fight frizz and add shine. Moisturizing arnica and prickly pear botanical extracts, antioxidant-packed green tea, and...

Best Seller

Moisturizing Conditioner

2400

Perfect For Tight Curl Types.

Condition Hydration Treatment

This rich conditioner makes detangling a breeze, while hydrating and elongating curls, nourishes each strand with replenishing hydration.
Our Curl Quencher® Moisturizing Conditioner nourishes each strand with replenishing hydration. This thick formula makes detangling a breeze with nourishing chamomile and vitamins A and E that help to hydrate and elongate...

Best Seller

Heat & Humidity Gel

2600

Perfect For All Curls Types.

Definition Medium Hold Frizz Control

Ouidad Advanced Climate Control hair product bottle on a white background

Best Seller

Heat & Humidity Gel - Stronger Hold

2600

Perfect For All Curls Types.

Definition Strong Hold Frizz Control

This gel defines and helps protects your curls against frizz, providing a strong, long-lasting hold with a crunch-free finish. Ideal for extreme humidity and extra hold, our Advanced Climate Control® Heat & Humidity Gel Stronger Hold defines and protects your curls. The multitasker offers a strong, long-lasting hold with a...

Curl Miracle Treatment

2800

Perfect For All Curls Types.

Shine Heat Protection Frizz Control

Best Seller

VitalCurl®+ Tress Effects®

Styling Gel

2600

Perfect For Spiral Curl Types.

Definition Strong Hold Style

• Strong-hold gel that defines curls and extends the life of your style
• Memory Interlock Technology forms a lightweight lattice to hold curl patterns
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Best Seller

Soft Defining Mousse

2600

Perfect For Spiral Curl Types.

Definition Medium Hold Style

• Soft, defining mousse for lightweight hold and full-bodied volume
• Smooths and adds bounce and shine to spirals without any crunch
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten, Glycerin
...

Curl Shaper Out of Thin (H)air

Volumizing Jelly

2600

Perfect For Wavy Curl Types.

Soft Hold Definition Volume

• Lightweight styling jelly that encourages curl formation and adds volume
• Infused with aloe and styling polymers to weightlessly define curls while adding crunch-free body
• Creates a soft hold for an effortless finish
• Perfect for those with fine-to-medium textures
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates,...

Mongongo Oil Multi-Use Curl Treatment

3800

Perfect For All Curls Types.

Repair Hydration Moisture

• Multi-use, fast absorbing oil designed to add brilliant shine to all curl types
• Mongongo oil is rich in essential fatty acids to help improve hair health
• Forms a protective barrier to lock in moisture and help prevent damage from styling
• Free from: Silicones, Parabens, Sulfates, Mineral...

Curl Miracle Treatment

2800

Perfect For All Curls Types.

Shine Heat Protection Frizz Control

Unbreakable Bonds™

Weightless Bonding Oil

3800

Perfect For All Curls Types.

Finish Treat Bond Repair

• Lightweight, silicone-free bonding oil infused with a proprietary bond building technology to hydrate, strengthen, and help repair curls
• Adds intense, brilliant shine without weighing down curls
• Fragrance-free formula is great for sensitive scalps
• Dermatologist tested and hypoallergenic
• Infused with moisturizing squalane...

Curl Therapy

Daily Revitalizing Scalp Serum

4400

Perfect For All Curls Types.

Treat Repair Strengthen

Curl Miracle Treatment

2800

Perfect For All Curls Types.

Shine Heat Protection Frizz Control

Moisture Lock® Ultra-Nourishing Intense Hydrating Mask

Best Seller

Ultra-Nourishing Intense Hydrating Mask

3200

Perfect For All Curls Types.

Repair Hydration Moisture

• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...

Moisture Lock® Ultra-Nourishing Cleansing Oil Shampoo

Best Seller

Ultra-Nourishing Cleansing Oil Shampoo

2600

Perfect For All Curls Types.

Cleanse Hydration Moisture

• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...

Mongongo Oil Multi-Use Curl Treatment

3800

Perfect For All Curls Types.

Repair Hydration Moisture

Best Seller

Ultra-Nourishing Intense Hydrating Mask

3200

Perfect For All Curls Types.

Repair Hydration Moisture

Shop This Category

More Ways to Shop

From savings to customization, explore simple ways to get more every time you shop.

Not a Member Yet?

As a member you'll earn points & exclusive rewards every time you shop. Sign up today for 35% off your purchase of $90+.

Join Now

It's back in Stock!

Our best selling treatment mask that visibly repairs and strengthens damaged curls is now back in stock. Use code WASHDAY at checkout for 30% off.

Shop Now

Free From:

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

We’re Stylist Created, Salon Perfected, & Curl Approved.

Award-Winning, High-Performance Formulas

40+ Years of Curl Innovation

Let Curls Be Curls®

Inclusive For All Curl Patterns

Shop by Curl Type

Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shape—without ever weighing hair down.

Loose & Waves

Spiral Curls

Tight Curls

Coily Curls

Curl Shaper Double Duty Weightless Cleansing Conditioner

Best Seller

Curl Shaper Double Duty

Weightless Cleansing Conditioner

3600

Perfect For Wavy Curl Types.

Moisture Condition Volume

• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...

Curl Shaper Good As New Moisture Restoring Shampoo

Best Seller

Curl Shaper Good As New

Moisture Restoring Shampoo

3000

Perfect For Wavy Curl Types.

Moisture Cleanse Volume

• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...

Curl Shaper Bounce Back

Reactivating Mist

2400

Perfect For Wavy Curl Types.

Refresh Definition Volume

• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...

Curl Shaper Take Shape

Plumping + Defining Cream

2600

Perfect For Wavy Curl Types.

Soft Hold Definition Volume

• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...

Best Seller

Balancing Rinse Conditioner

2400

Perfect For Spiral Curl Types.

Condition Hydration Moisture

Description:
Lightweight, moisturizing conditioner that restores essential lipids to dry hair while detangling curls Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier Low pH gently retains hydration and smooths the cuticle Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum Vegan and Cruelty-free

Best Seller

VitalCurl®+ Tress Effects®

Styling Gel

2600

Perfect For Spiral Curl Types.

Definition Strong Hold Style

Best Seller

Clear & Gentle Shampoo

2400

Perfect For Spiral Curl Types.

Cleanse Hydration Moisture

• Sulfate-free shampoo that removes buildup and excess oil without stripping curls
• Low pH gently retains hydration and helps prevent curls from getting stripped of natural oils
• Botanical Omega 3-6-9 Complex targets dry areas and helps improve hair’s natural lipid barrier
• Free from: Silicones, Parabens, Sulfates, Mineral...

Best Seller

Soft Defining Mousse

2600

Perfect For Spiral Curl Types.

Definition Medium Hold Style

Best Seller

Moisturizing Conditioner

2400

Perfect For Tight Curl Types.

Condition Hydration Treatment

Best Seller

Moisturizing Shampoo

2400

Perfect For Tight Curl Types.

Cleanse Hydration Moisture

• Gentle yet hydrating shampoo that gently cleanses while replenishing moisture to create the perfect foundation for shiny, defined curls
• Rehydrates from within to leave curls nourished and defined
• Safe for color-treated hair
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Glycerin
• Vegan and Cruelty-free...

Best Seller

Moisturizing Styling Gel

2600

Perfect For Tight Curl Types.

Hydration Definition Soft Hold

• Flexible hold styling gel adds moisture and natural softness
• Infused with moisturizing extracts and essential amino acids to help smooth, strengthen and revive your natural curl pattern
• Creates definition while replenishing curls with moisture
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...

Curl Quencher® Hydrafusion® Intense Curl Cream

Best Seller

Curl Quencher® Hydrafusion®

Intense Curl Cream

2600

Perfect For Tight Curl Types.

Hydration Definition Soft Hold

Coil Infusion® Triple Treat

Deep Conditioner

3800

Perfect For Coily Curl Types.

Hydration Condition Repair

• Best-selling deep conditioner that adds rich hydration and retains moisture
• Luxurious, high-slip formula enriches coils with reparative nutrients and hydrating botanicals
• Helps to strengthen, repair, and restore dry or damaged curls and coils
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and...

Coil Infusion® Good Shape®

Defining Gel

3000

Perfect For Coily Curl Types.

Hydration Definition Elongation

Coil Infusion® Drink Up

Cleansing Conditioner

3000

Perfect For Coily Curl Types.

Hydration Condition Repair

• Multitasking formula can be used as conditioner or a co-wash
• Infused with nourishing antioxidants to seal in rich, long-lasting hydration
• High-slip formula that helps to strengthen hair and prevent breakage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free
...

Coil Infusion® Give A Boost®

Styling + Shaping Gel Cream

3000

Perfect For Coily Curl Types.

Hydration Definition Elongation

• Weightless gel-cream infused with peptides and black castor oil that hydrates hair and defines coils
• Combines the moisturizing and elongating benefits of a cream with the curl-defining benefits of a gel
• Helps to strengthen curls and lock in rich hydration
• Creates natural volume and touchable, lightweight...

Shop Collection

Shop by Categories

Shampoo & Conditioner

Stylers & Primers

Tools & Accessories

Treatments & Masks

Refreshers

Advanced Climate Control® Defrizzing Shampoo

Best Seller

Defrizzing Shampoo

2400

Perfect For All Curls Types.

Cleanse Hydration Frizz Control

This sulfate-free shampoo is the first step to preventing frizz, gently cleansing hair without stripping it of its natural oils.
Our Advanced Climate Control® Defrizzing Shampoo is the first step to preventing frizz. The sulfate-free formula, scented with clean and crisp florals, creates a gentle lather that cleanses hair without...

Best Seller

Defrizzing Conditioner

2400

Perfect For All Curls Types.

Condition Hydration Frizz Control

Best Seller

Ultra-Nourishing Cleansing Oil Shampoo

2600

Perfect For All Curls Types.

Cleanse Hydration Moisture

Best Seller

Ultra-Nourishing Intense Hydrating Mask

3200

Perfect For All Curls Types.

Repair Hydration Moisture

All-In-1 Leave-In Conditioner

2600

Perfect For All Curls Types.

Condition Heat Protection Frizz Control

This leave-in conditioner fights frizz, moisturizes, detangles, and shields against heat. This silicone-free conditioning spray effortlessly removes tangles, primes curls for heat styling, and helps fight frizz in any climate. With powerful heat protection up to 450°, this multi-purpose leave-in spray helps prevent damage while also nourishing and hydrating hair...

Coil Infusion® Soft Stretch

Priming Milk

2800

Perfect For Coily Curl Types.

Hydration Prime Elongation

• Multi-action hydrating primer and leave-in treatment that helps to strengthen and prevent breakage
• Elongates curls and extends the life of your style
• Adds rich hydration and slip to coils
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-free

Best Seller

Moisture Lock®

Leave-In Conditioner

2600

Perfect For All Curls Types.

Prime Hydration Moisture

VitalCurl™+

Leave-In Styling Serum

2600

Perfect For Spiral Curl Types.

Prime Hydration Moisture

• A lightweight, multi-purpose serum that hydrates while also enhancing curl definition
• Works as a targeted treatment to help restore strands overnight
• Infused with niacinamide, biotin, and peptides
• Free From: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, GlutenVegan and Cruelty-free

Double Row Detangler

1800

Detangle Curl Safe Style

Sold out

Made for Curls™

XL Coil Ties (6 pack)

1400

Hold Curl Safe Style

Made for Curls™

Customizable Detangler

2000

Detangle Curl Safe Style

Curl Therapy

Daily Revitalizing Scalp Serum

4400

Perfect For All Curls Types.

Treat Repair Strengthen

Curl Miracle Treatment

2800

Perfect For All Curls Types.

Shine Heat Protection Frizz Control

Best Seller

Ultra-Nourishing Intense Hydrating Mask

3200

Perfect For All Curls Types.

Repair Hydration Moisture

Get Hydrated

Ultra-Moisturizing Splash Mask

3200

Condition Treat Moisture

• Innovative splash-and-go formula that acts as a leave-in moisturizing mask
• Formula is infused with hyaluronic acid to draw in and retain moisture while enhancing shine and fighting frizz
• Restores elasticity, natural definition, and vibrancy
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten...

Botanical Boost® Curl Energizing & Refreshing Spray

Best Seller

Botanical Boost®

Curl Energizing & Refreshing Spray

2200

Perfect For All Curls Types.

Shine Define Refresh

• Refreshing spray infused with aloe and pro-vitamin B5 that can be used on wet or dry curls to encourage curl formation
• Creates lasting definition and uniformity
• No-residue formula won't weigh down curls
• Conditioning natural plant extracts hydrate hair
• Free from: Silicones, Parabens, Sulfates, Mineral Oil,...

Botanical Boost™

Multi-Use Curl Foam

2600

Perfect For All Curls Types.

Shine Define Refresh

Advanced Climate Control® Restore + Revive Bi-Phase

Best Seller

Restore + Revive Bi-Phase

3200

Perfect For All Curls Types.

Hydration Refresh Frizz Control

• Hydrating hair mist infused with ceramides and an oil blend that reactivates curls to extend your style and add definition between wash days
• Nourishes and adds shine to dry or damaged hair while eliminating frizz
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free...