The Curl Experts™

Ouidad knows curls inside and out. For over 40 years we've delivered stylist created, salon perfected and curl approved formulas.

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Ouidad hair product bottle on a white background
Best Seller
Advanced Climate Control®
Heat & Humidity Gel
2600
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Advanced Climate Control® Defrizzing Conditioner
Best Seller
Advanced Climate Control®
Defrizzing Conditioner
2400
Perfect For All Curls Types.
Condition Hydration Frizz Control
• Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture
• Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts
• Encourages curl definition by smoothing frizz and locking out humidity
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral...
Advanced Climate Control® Curl Miracle Treatment
Advanced Climate Control®
Curl Miracle Treatment
2800
Perfect For All Curls Types.
Shine Heat Protection Frizz Control
This silicone-free, anti-frizz treatment provides immediate frizz reduction for glass-like curls that last up to 3 shampoos*
 Shields against humidity and provides long-lasting frizz control with no heat application required
Strengthens, protects and moisturizes curls so they are left soft, glossy and healthy-looking
 Provides heat protection up to 450° F...
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Free From:

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

We’re Stylist Created, Salon Perfected, & Curl Approved.

Award-Winning, High-Performance Formulas
40+ Years of Curl Innovation
Let Curls Be Curls®
Inclusive For All Curl Patterns

Shop by Curl Type

Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shape—without ever weighing hair down.

Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Perfect For Wavy Curl Types.
Moisture Condition Volume
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Curl Shaper Good As New Moisture Restoring Shampoo
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Perfect For Wavy Curl Types.
Moisture Cleanse Volume
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Curl Shaper Bounce Back Reactivating Mist
Curl Shaper Bounce Back
Reactivating Mist
2400
Perfect For Wavy Curl Types.
Refresh Definition Volume
• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
Curl Shaper Take Shape Plumping + Defining Cream
Curl Shaper Take Shape
Plumping + Defining Cream
2600
Perfect For Wavy Curl Types.
Soft Hold Definition Volume
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
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Shop by Categories

Advanced Climate Control® Defrizzing Shampoo
Best Seller
Advanced Climate Control®
Defrizzing Shampoo
2400
Perfect For All Curls Types.
Cleanse Hydration Frizz Control
This sulfate-free shampoo is the first step to preventing frizz, gently cleansing hair without stripping it of its natural oils.
Our Advanced Climate Control® Defrizzing Shampoo is the first step to preventing frizz. The sulfate-free formula, scented with clean and crisp florals, creates a gentle lather that cleanses hair without...
Advanced Climate Control® Defrizzing Conditioner
Best Seller
Advanced Climate Control®
Defrizzing Conditioner
2400
Perfect For All Curls Types.
Condition Hydration Frizz Control
• Creamy, nourishing conditioner infused with ceramides that locks in moisture and enhances natural texture
• Anti-Frizz Nano Technology® provides a frizz free foundation to stop frizz before it starts
• Encourages curl definition by smoothing frizz and locking out humidity
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral...
Moisture Lock® Ultra-Nourishing Cleansing Oil Shampoo
Best Seller
Moisture Lock™
Ultra-Nourishing Cleansing Oil Shampoo
2600
Perfect For All Curls Types.
Cleanse Hydration Moisture
• Made with a blend of hydrating oils and mafura butter, this oil-based shampoo gently cleanses without stripping moisture and nourishes strands to help rehydrate dry, damaged curls.
• Infused with passionfruit and açaí berry oils that mimic hair's natural oils to cleanse and rehydrate dry, damaged curls
...
Moisture Lock® Ultra-Nourishing Intense Hydrating Mask
Best Seller
Moisture Lock™
Ultra-Nourishing Intense Hydrating Mask
3200
Perfect For All Curls Types.
Repair Hydration Moisture
• Hair mask infused with argan oil that replenishes moisture and essential nutrients for stronger, repaired curls
• Creamy formula with slip that detangles hair to help prevent breakage
• Restores softness, elasticity, and shine
• Free from: Non-Water Soluble Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan...
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Curl Confidence from The Curl Experts®

Check out these videos to see our products in action.

Tried, Tested & Trusted

Top-rated professional formulas for exceptional curls.

Ouidad hair product bottle on a white background
Best Seller
Advanced Climate Control®
Heat & Humidity Gel
2600
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Curl Quencher® Moisturizing Conditioner
Best Seller
Curl Quencher®
Moisturizing Conditioner
2400
Perfect For Tight Curl Types.
Condition Hydration Treatment
This rich conditioner makes detangling a breeze, while hydrating and elongating curls, nourishes each strand with replenishing hydration.
Our Curl Quencher® Moisturizing Conditioner nourishes each strand with replenishing hydration. This thick formula makes detangling a breeze with nourishing chamomile and vitamins A and E that help to hydrate and elongate...
Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Perfect For Wavy Curl Types.
Moisture Condition Volume
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
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Curl Quiz

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Curl Talk

How to Wash Curly Hair: 5 Expert Tips for Healthy, Defined Curls

Learn the best tips for washing curly hair to keep it healthy, defined, and frizz-free with Ouidad’s expert advice.

Read More
How to Strengthen Curly Hair with Ouidad's Curl Therapy Collection

At Ouidad, we are obsessed with designing curly hair care products that allow you to do more with less. Shampoos, conditioners, and styling products that...

Read More
How to Stop Frizz in Any Climate: The Complete Curl Routine Guide

Discover Ouidad's 5-step curl routine using Advanced Climate Control to stop frizz and maintain defined curls in any climate, from dry to high humidity....

Read More
More Curl Talk