One bundle. No hair-pulling decisions.

Frizz-Free Discovery Kit

Explore our most-loved essentials, expertly curated to smooth, define, and protect curls in any climate.

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Curl Care, Perfected  

New Curl Kits

Thoughtfully curated to simplify your curl routine.

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Discover What’s New

From new treatments to styling essentials in travel size, discover the latest additions to your curl routine.

Curls 101 Discovery kit
Start your curl journey with must-have essentials designed to help you cleanse, style, and define with ease.
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Curl Therapy Daily Revitalizing Scalp Serum
A daily scalp treatment for stronger, fuller-looking curls with visibly fewer grays. In just 30 days*, 9 out of 10 said their hair looks fuller and experienced less scalp dryness.
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Shampoo & Conditioner
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Stylers & Primers
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Treatments & Masks
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Refreshers
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Tools & Accessories
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Free From:

Sulfates

Non-Water Soluble Silicones

Parabens

Mineral Oil

Formaldehydes

Phthalates

Petroleum

We’re Stylist Created, Salon Perfected, & Curl Approved.

Award-Winning, High-Performance Formulas
40+ Years of Curl Innovation
Let Curls Be Curls®
Inclusive For All Curl Patterns

Shop by Curl Type

Waves and loose S-shape curls thrive with weightless moisture and curl-enhancing care. The right blend of good-for-curl ingredients provides hydration and definition, creating volume, lift, and shape—without ever weighing hair down.

Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Perfect For Wavy Curl Types.
Moisture Condition Volume
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
Curl Shaper Good As New Moisture Restoring Shampoo
Best Seller
Curl Shaper Good As New
Moisture Restoring Shampoo
3000
Perfect For Wavy Curl Types.
Moisture Cleanse Volume
• Sulfate-free shampoo that removes impurities and excess oil without stripping curls
• Infused with botanical essences to help strengthen curls and prevent breakage
• Adds weightless moisture to enhance curl definition and shine
• Gentle enough to use daily
• Free from: Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
...
Curl Shaper Bounce Back Reactivating Mist
Best Seller
Curl Shaper Bounce Back
Reactivating Mist
2400
Perfect For Wavy Curl Types.
Refresh Definition Volume
• Refreshing mist infused with hyaluronic acid and pro-vitamin B5 to restore curl consistency, add shine and moisturize in between wash days
• Weightlessly moisturizes to encourage definition and boost shine
• Helps protect curls from heat and UV damage
• Free from: Sulfates, Silicones, Parabens, Mineral Oil, Phthalates, Petroleum, Gluten...
Curl Shaper Take Shape Plumping + Defining Cream
Best Seller
Curl Shaper Take Shape
Plumping + Defining Cream
2600
Perfect For Wavy Curl Types.
Soft Hold Definition Volume
• Defining cream that establishes a curl memory to help reform curls, add softness, and leave a natural, effortless finish
• Infused with moisturizing ingredients best for medium-to-thicker hair textures
• Shapes curls and builds voluminous lift while maintaining soft, natural movement
• Helps protect curls from heat and UV damage
...
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Shop by Benefit

Waves and curls are left cleansed, hydrated, and voluminous with beautiful definition.

Frizz Control
Hydration
Definition
Volume
Repair

Curl Confidence from The Curl Experts®

Check out these videos to see our products in action.

Tried, Tested & Trusted

Top-rated professional formulas for exceptional curls.

Advanced Climate Control® Heat & Humidity Gel
Best Seller
Advanced Climate Control®
Heat & Humidity Gel
2600
Perfect For All Curls Types.
Definition Medium Hold Frizz Control
• Award-winning, crunch-free gel, infused with ceramides, that defines curls with a touchable, flexible hold
• Locks in moisture and locks out humidity to prevents frizz and flyaways
• Anti-Frizz Nano Technology® achieves shiny, hydrated curls—no matter the climate
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
...
Curl Quencher® Moisturizing Conditioner
Best Seller
Curl Quencher®
Moisturizing Conditioner
2400
Perfect For Tight Curl Types.
Condition Hydration Treatment
• Conditioner that infuses every strand with moisturizing extracts to replenish hydration, soften, and strengthen 
• Encourages defined, uniform curl formation
• Helps to detangle and improve softness
• Free from: Non-Water Soluble Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum
• Cruelty-free
Curl Shaper Double Duty Weightless Cleansing Conditioner
Best Seller
Curl Shaper Double Duty
Weightless Cleansing Conditioner
3600
Perfect For Wavy Curl Types.
Moisture Condition Volume
• Creamy, lather-free formula gently removes buildup without stripping curls while adding weightless moisture to condition
• Multitasking formula can be used as a daily cleansing conditioner or a co-wash
• Detangles while infusing weightless moisture into every curl
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten,...
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Curl Quiz

Your personalized curl routine starts here. Discover the perfect regiment tailored to your unique curl type, concerns and styling goals.

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Curl Talk

How to Stop Frizz in Any Climate: The Complete Curl Routine Guide

Discover Ouidad's 5-step curl routine using Advanced Climate Control to stop frizz and maintain defined curls in any climate, from dry to high humidity....

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Curl Plopping 101

Chances are you've heard of plopping-but what exactly does it mean, you wonder? The go-to practice for so many curly girls might be something...

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How to Refresh Curls and Eliminate Frizz

Learn how to refresh curly hair with Ouidad’s curl refresher sprays, anti-frizz serums, and treatments that bring shine and definition back—no wash required.

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More Curl Talk