Your Cue: Know Your OptionsDepending on your curl type and condition, hair color that is high in chemical content, like a permanent formula, can dehydrate and damage your hair. How? Because of the enviable twists and bends of curly hair, the cuticles of your Loose, Classic, Tight and Kinky curls never fully close. Therefore, permanent hair color can seep into the strand and deplete curl of moisture and nourishment. Ouidad experts agree that unless you need the strength of permanent color to change the level or tone of your hair, or are covering pigment-free grays, opt for a semi-permanent or gloss. Each is less dehydrating, and if the semi, demi or temporary color selected is a professional brand, the hair color will actually coat the surface of the hair, smooth down the cuticle and leave curls glossy, bouncy and more nourished.
Ouidad Expert Tip: Never use permanent hair color throughout the mid-lengths and ends of curls. Instead, opt for a semi-permanent or gloss color to achieve the desired look.
Your Cue: Always Go ProColoring curly hair requires expert care. Visit a professional hair colorist to get your color correct from the start. This is no time for DIY, especially when going lighter. The inherent fragility and dryness of each curl type makes it essential to choose the right salon professional and pro product to bring out the best in your curls. Professional color products are designed to enhance hair health, protect strands from UV exposure and bring out sheen. Your experience with a colorist should include a consultation about your choices, what it requires to get the shade you want and how to maintain it between visits.
Ouidad Expert Tip: Two to three days before you color, give your hair a boost with a deep treatment like our Deep Treatment Curl Restoration Therapy.
Your Cue: Handle With CareAll hair types get a little dryer once color is introduced, so those with curly hair have to be especially mindful of combating the drying effects of a new hue. Parched hair only leads to dull color and no one wants that. One way to boost moisture levels in dyed strands is to rehydrate with top-notch products. Try our Color Sense Color-Preserving Shampoo and Conditioner. They contain a protective Color Lock complex of broad spectrum, plant-based sun filters which help affix color to the hair fibers and prevent fading due to UV exposure and styling. The shampoo also removes mineral deposits and build-up that can lead to premature stripping of color for healthy-looking, radiant curls. Plus, a good hydrating conditioner or deep treatment designed to work with colored curly hair will rebuild and strengthen strands so curls hold color longer.
Ouidad Expert Tip: Alternate your washes with Water Works Clarifying Shampoo, which uses gentle citrus extracts to nix product buildup without stripping away moisture.