Meet Our Brand Ambassador- Irinel de León

Hi! I'm Irinel and I couldn't be more excited to share that I am the new brand ambassador for Ouidad! It has been a dream of mine to work with Ouidad- a brand that is passionate about their products and educating their consumers on how to care for their specific curl type. My curl philosophy is: Learn your curl type, and use products that enhance them. This is the exact reason I am thrilled to begin creating a community with my fellow Ouidad curl girls to inspire, create, and educate on products that will truly transform your curls.

As a celebrity hairstylist and fellow curl girl, I have so many tips and tricks I want to share with you all. To start our curl journey together, I want to share my daily curl routine using all of my favorite Ouidad essentials.



My routine is somewhat simple (but definitely effective!). I start by washing my hair with the Advanced Climate Control Shampoo. Because I travel so much for work, different climates can wreak havoc on my curls. This shampoo keeps the moisture and hydration in my curls all while taming my flyaways.

Next, I condition with the Advanced Climate Control Conditioner. This helps to prevent frizz and seals in the hair's cuticle to lock in nourishing moisture. I carry my travel-sized conditioner everywhere I go.

To style my hair, I love Ouidad's VitalCurl line. After cleansing and conditioning, I saturate my hair with the VitalCurl+ Define & Shine Styling Gel-Cream-the ultimate hybrid styler: one part moisturizing cream, one part curl-defining gel. I'll follow up by applying a dollop of the VitalCurl+ Tress Effects Styling Gel throughout my curls, scrunching it lightly. This adds a bit more definition to my curls. I finish by spraying the Revive and Shine Rejuvenation Dry Oil mist on any clumped curls to separate and define them. This adds shine and a bit of volume throughout my hair.

Although I have my favorite products I use daily, I can't wait to start exploring Ouidad's entire curl collection! I have so many tips and tricks that I'm excited to share, so stay tuned for my favorite product cocktails, tips on frizz-free curls, and SO much more.

Your Ouidad Brand Ambassador,

Irinel